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Theatre Artists Studio Board – The Theatre Artists Studio

Theatre Artists Studio Board

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Board Meeting on June 4, 2019
7 Attendees:
Amy O`Loughlin
Carol MacLeod
Clark DesSoye
Harry Kaminsky
Marney Austin
Patti Suarez
Steven Mastroieni

Previous Board Meeting Minutes Approved

President`s Report
Landlord (Jason Bowles from Whitestone REIT) has accepted The Studio’s latest counter offer. Awaiting the final paperwork which will be signed and returned well before the current lease expires. The terms are very favorable to The Studio and provides some assurance that the major costs (rent and utilities) will remain manageable for the next two years.

Another actor were proposed for membership by Carol and approved:

Jamel Peters, who Love & Money proposal.

There will be no Summer Camp this year, but the Shannon Foundation has agreed to donate the same $5k in previous years, to use at The Studio’s discretion.

The Studio will be one of the sponsors to bring the Kids in The Corner (KITC) production to The Studio one weekend in December (27-29). The first two days will be fundraising events for KITC and the last day will be a fundraiser for Project Hope or Teen Suicide Hotline (to be determined). The Studio will provide the building, tech and tech person. KITC would like to have 100 seats available for the performances. This represents a good association between KITC, The Studio and Greasepaint. The Studio’s only cost is for having the building open (and tech).

With disappointing RSVPs from Sustaining and Artistic Members for the Celebration Event June 13, preceding the first performance of New Summer Shorts, it was suggested that a new round of email invitations go out with a revised look and feel. (The next morning Carol forwarded the copy for that email and it was sent out again and has already prompted many RSVPs.) It was also suggested that performers be encouraged to invite friends and family to the event.

It was agreed that The Studio needs a newer, better computer and possible options to get one will be explored.

Carol and Marney announced that they will begin to have regular “office hours” at The Studio on Mondays to organize and begin outreach efforts via phone.

Financial Committee Report
Amy distributed revenue, expense details for May and Year to Date thru May, comparing those numbers to 2018. May had a net loss of $102 but year to date The Studio owes almost $6k. Since The Studio runs on a July-June fiscal year, these year to date numbers show numbers that are close to annual revenue and expenses. Board suggested that using next month’s financials as a framework to create annual budgets that we can use as targets in fundraising and possible new revenue generating efforts. Fortunately, most expenses will not change dramatically going forward

Member Committee Report
Harry offered the following Sustaining Membership levels and has asked everyone on the Board to asking for input regarding any additional membership benefits...

Silver (traditional membership) - $300

2 reserved tickets for each show per season

free participation in studio workshops for acting, singing, writing and play readings

special events and behind the scene activities

names acknowledged on the website and programs

Gold - $500

4 reserved tickets for each show (bring friends and show them what they’ve been missing·

Separate designation for name acknowledgement on website and programs

All the benefits of silver membership

Platinum - $1000

Name recognition displayed in theatre entrance

Special acknowledgment on website and programs

All the benefits of gold membership

Business Committee Report
Clark described the NeonCRM software, that several Board members have seen demonstrated, and strongly recommended that it be purchased and implemented to streamline many of the processes that many different Studio members and volunteers do monthly using many different platforms and tools that do not properly integrate to provide a clear picture of The Studio members, patrons and donors. In addition to automating many marketing functions, having all of this information in one place will provide a much better picture of the community The Studio serves. With this kind of information, fundraising should be easier as we will be better able to describe that patron community.

Clark will be trying out the NeonCRM software on a test basis to confirm that he will be able to upload member/customer records and create templates for Donor, Membership (and possibly ticketing) and emails so that other members can use the software for the various efforts they are now doing in a hundred different ways.

Marketing Committee Report

Other Business
Adjustments to May Minutes: the Quilter event in August will be one workshop, the house lights to be replaced by landlord are fluorescent not neon. (Changes have now been made.)



Carol stressed that in the coming year, the Board will need to be restructured and a Treasurer elected to spread out the financial duties she is currently handling all on her own. The Board agreed.

Adjourned at 7:15pm
19 Board Meeting Minutes